MARKETING_METRIX_LIMITED - Accounts

MARKETING METRIX LIMITED - Company Information

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Company Registration No. 05314091 (England and Wales)

MARKETING METRIX LIMITED

UNAUDITED ABBREVIATED FINANCIAL STATEMENTS

FOR THE YEAR ENDED 31 DECEMBER 2015

MARKETING METRIX LIMITED

CONTENTS

Page

Accountants' report

Abbreviated balance sheet

Notes to the abbreviated accounts

MARKETING METRIX LIMITED

CHARTERED ACCOUNTANTS' REPORT TO THE BOARD OF DIRECTORS ON THE PREPARATION OF THE UNAUDITED STATUTORY FINANCIAL STATEMENTS OF MARKETING METRIX LIMITED FOR THE YEAR ENDED 31 DECEMBER 2015

- 1 -

The following reproduces the text of the Accountants' Report prepared in respect of the company's annual unaudited financial statements, from which the unaudited abbreviated financial statements set out on pages 2 to 3 have been prepared.

In order to assist you to fulfil your duties under the Companies Act 2006, we have prepared for your approval the financial statements of Marketing Metrix Limited for the year ended 31 December 2015 set out on pages 3 to 8 from the company's accounting records and from information and explanations you have given us.

As a practising member firm of the Institute of Chartered Accountants in England and Wales, we are subject to its ethical and other professional requirements which are detailed at icaew.com/regulations.

This report is made solely to the Board of Directors of Marketing Metrix Limited, as a body, in accordance with the terms of our engagement letter dated 22 August 2013. Our work has been undertaken solely to prepare for your approval the financial statements of Marketing Metrix Limited and state those matters that we have agreed to state to the Board of Directors of Marketing Metrix Limited, as a body, in this report in accordance with AAF 2/10 as detailed at icaew.com/compilation. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than Marketing Metrix Limited and it's Board of Directors as a body, for our work or for this report.

It is your duty to ensure that Marketing Metrix Limited has kept adequate accounting records and to prepare statutory financial statements that give a true and fair view of the assets, liabilities, financial position and profit of Marketing Metrix Limited. You consider that Marketing Metrix Limited is exempt from the statutory audit requirement for the year.

We have not been instructed to carry out an audit or a review of the financial statements of Marketing Metrix Limited. For this reason, we have not verified the accuracy or completeness of the accounting records or information and explanations you have given to us and we do not, therefore, express any opinion on the statutory financial statements.

Nunn Hayward

6 May 2016

Chartered Accountants

63 - 67 Kingston Road

New Malden

Surrey

KT3 3PB

MARKETING METRIX LIMITED

ABBREVIATED BALANCE SHEET

AS AT

31 DECEMBER 2015

- 2 -

2015

2014

Notes

Fixed assets

Tangible assets

3,331

Current assets

Debtors

97,939

171,265

Cash at bank and in hand

285,993

88,230

383,932

259,495

Creditors: amounts falling due within one year

(60,837)

(37,684)

Net current assets

323,095

221,811

Total assets less current liabilities

323,096

225,142

Capital and reserves

Called up share capital

61,856

60,000

Share premium account

4,144

Profit and loss account

257,096

165,142

Shareholders' funds

323,096

225,142

For the financial year ended 31 December 2015 the company was entitled to exemption from audit under section 477 of the Companies Act 2006 relating to small companies.

Directors' responsibilities:

The members have not required the company to obtain an audit of its financial statements for the year in question in accordance with section 476;

The directors acknowledge their responsibilities for complying with the requirements of the Act with respect to accounting records and the preparation of financial statements.

These abbreviated financial statements have been prepared in accordance with the provisions applicable to companies subject to the small companies' regime.

Approved by the Board for issue on 6 May 2016

W Portlock

Director

Company Registration No. 05314091

MARKETING METRIX LIMITED

NOTES TO THE ABBREVIATED ACCOUNTS

FOR THE YEAR ENDED 31 DECEMBER 2015

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Accounting policies

1.1

Accounting convention

The financial statements are prepared under the historical cost convention and in accordance with the Financial Reporting Standard for Smaller Entities (effective January 2015).

1.2

Turnover

Turnover represents the value of services provided, net of VAT, under contracts to the extent that there is a right to consideration and is recorded at the value of the consideration due.

1.3

Tangible fixed assets and depreciation

Tangible fixed assets are stated at cost less depreciation. Depreciation is provided at rates calculated to write off the cost less estimated residual value of each asset over its expected useful life, as follows:

Fixtures, fittings & equipment

33% per annum on cost

Fixed assets

Tangible assets

Cost

At 1 January 2015 & at 31 December 2015

48,976

Depreciation

At 1 January 2015 & at 31 December 2015

48,975

Net book value

At 31 December 2015

At 31 December 2014

3,331

Share capital

2015

2014

Allotted, called up and fully paid

61,856 Ordinary shares of £1 each

61,856

60,000

During the year 1,856 ordinary shares of £1 each were issued for consideration of £6,000.