Accounts filed on 30-09-2016


trueDavid Pearson Advertising Limited028534312016-09-304056974032004056994032022240569940320240569940320247117446201142062045853750824350916385502849186358582358582358482358482100100Basis of accounting The financial statements have been prepared under the historical cost convention, and in accordance with the Financial Reporting Standard for Smaller Entities (effective January 2015). Turnover Turnover represents the value of goods sold and services provided net of value added tax. Depreciation No depreciation is provided on the property held for investment. SSAP 19 requires such properties to be included in the balance sheet at their open market value. However, the director considers that to comply with this requirement would involve unjustifiable expense, and the properties are continuing to be stated at cost. Investment properties Investments are recorded at cost and are subject to an annual impairment review.Pension costs Contributions to the defined contribution pension scheme are charged to the profit and loss account when paid. Deferred taxation Deferred taxation is provided on the liability method at anticipated future rates of taxation on differences arising from the inclusion of income and expenditure in periods different for accounts and taxation purposes. Financial Instruments Financial instruments are classified and accounted for, according to the substance of the contractual arrangement, as either financial assets, financial liabilities or equity instruments. An equity instrument is any contract that evidences a residual interest in the assets of the company after deducting all of its liabilities. Office Equipmentreducing balance0.33003623903623903908390810010036249036249039083908Ordinary1000110001000Ordinary12222016-11-12J D S Pearsontruetruetruetruexbrli:sharesiso4217:GBPxbrli:pureDavid Pearson Advertising Limited2015-10-012016-09-30David Pearson Advertising Limited2014-10-012015-09-30David Pearson Advertising Limited2014-09-30David Pearson Advertising Limited2015-09-30David Pearson Advertising Limited2015-09-30David Pearson Advertising Limited2016-09-30 2016-11-26