99% Proof Direct Marketing Limited - Abbreviated accounts 16.3

99% Proof Direct Marketing Limited - Abbreviated accounts 16.3

99% PROOF DIRECT MARKETING LIMITED - Company Information

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ABBREVIATED UNAUDITED ACCOUNTS

FOR THE PERIOD 1 SEPTEMBER 2015 TO 31 DECEMBER 2016

FOR

99% PROOF DIRECT MARKETING LIMITED

99% PROOF DIRECT MARKETING LIMITED (REGISTERED NUMBER: 05361613)






CONTENTS OF THE ABBREVIATED ACCOUNTS
for the period 1 September 2015 to 31 December 2016




Page

Company Information 1

Abbreviated Balance Sheet 2

Notes to the Abbreviated Accounts 3

99% PROOF DIRECT MARKETING LIMITED

COMPANY INFORMATION
for the period 1 September 2015 to 31 December 2016







DIRECTORS: A J Irons
Ms C S LaCorbiniere





REGISTERED OFFICE: Preston Park House
South Road
Brighton
East Sussex
BN1 6SB





REGISTERED NUMBER: 05361613 (England and Wales)





Page 1
99% PROOF DIRECT MARKETING LIMITED (REGISTERED NUMBER: 05361613)

ABBREVIATED BALANCE SHEET
31 December 2016

2016 2015
Notes £    £   
FIXED ASSETS
Investments 2 793,582 793,582

CURRENT ASSETS
Debtors 180 -
Cash at bank 1,199 2,371
1,379 2,371
CREDITORS
Amounts falling due within one year (23,767 ) (23,947 )
NET CURRENT LIABILITIES (22,388 ) (21,576 )
TOTAL ASSETS LESS CURRENT
LIABILITIES
771,194
772,006

CAPITAL AND RESERVES
Called up share capital 3 102 102
Capital redemption reserve 98 98
Profit and loss account 770,994 771,806
SHAREHOLDERS' FUNDS 771,194 772,006

The company is entitled to exemption from audit under Section 477 of the Companies Act 2006 for the period ended 31 December 2016.

The members have not required the company to obtain an audit of its financial statements for the period ended 31 December 2016 in accordance with Section 476 of the Companies Act 2006.

The directors acknowledge their responsibilities for:
(a)ensuring that the company keeps accounting records which comply with Sections 386 and 387 of the Companies
Act 2006 and
(b)preparing financial statements which give a true and fair view of the state of affairs of the company as at the end of
each financial year and of its profit or loss for each financial year in accordance with the requirements of Sections
394 and 395 and which otherwise comply with the requirements of the Companies Act 2006 relating to financial
statements, so far as applicable to the company.

The abbreviated accounts have been prepared in accordance with the special provisions of Part 15 of the Companies Act 2006 relating to small companies.


The financial statements were approved by the Board of Directors on 26 September 2017 and were signed on its behalf
by:





A J Irons - Director


The notes form part of these abbreviated accounts

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99% PROOF DIRECT MARKETING LIMITED (REGISTERED NUMBER: 05361613)

NOTES TO THE ABBREVIATED ACCOUNTS
for the period 1 September 2015 to 31 December 2016

1. ACCOUNTING POLICIES

Accounting convention
The financial statements have been prepared under the historical cost convention and in accordance with the
Financial Reporting Standard for Smaller Entities (effective January 2015).

Turnover
Turnover represents net invoiced sales of goods, excluding value added tax.

2. FIXED ASSET INVESTMENTS
Investments
other
than
loans
£   
COST
At 1 September 2015
and 31 December 2016 793,582
NET BOOK VALUE
At 31 December 2016 793,582
At 31 August 2015 793,582

The company's investments at the Balance Sheet date in the share capital of companies include the following:

Onagency Limited
Nature of business: Direct marketing and fund raising services
%
Class of shares: holding
Ordinary 100.00
2016 2015
£    £   
Aggregate capital and reserves 62,695 5,752
Profit/(loss) for the period/year 77,243 (93,386 )

3. CALLED UP SHARE CAPITAL

Allotted, issued and fully paid:
Number: Class: Nominal 2016 2015
value: £    £   
4,080 Ordinary A 1p 41 41
2,040 Ordinary C 1p 20 20
4,080 Ordinary D 1p 41 41
102 102

Page 3