Marketing Metrix Limited - Accounts to registrar (filleted) - small 18.2

REGISTERED NUMBER: 05314091 (England and Wales)

UNAUDITED FINANCIAL STATEMENTS FOR THE YEAR ENDED 31 DECEMBER 2017

FOR

MARKETING METRIX LIMITED

Page

Company information

1

Balance sheet

2

Notes to the financial statements

3

Accountants' report

5

DIRECTORS:

W Portlock

C P Doherty

SECRETARY:

W Portlock

REGISTERED OFFICE:

International House

24 Holborn Viaduct

City Of London

London

EC1A 2BN

REGISTERED NUMBER:

05314091 (England and Wales)

ACCOUNTANTS:

Z group

Ibex House

162-164 Arthur Road

Wimbledon Park

London

SW19 8AQ

FIXED ASSETS

Tangible assets

4

355

1

CURRENT ASSETS

Debtors

5

92,616

71,623

Cash at bank and in hand

271,934

387,462

364,550

459,085

CREDITORS

Amounts falling due within one year

6

38,019

56,712

NET CURRENT ASSETS

326,531

402,373

TOTAL ASSETS LESS CURRENT LIABILITIES

326,886

402,374

CAPITAL AND RESERVES

Called up share capital

7

48,000

61,856

Share premium

8

4,144

4,144

Capital redemption reserve

8

13,856

-

Retained earnings

8

260,886

336,374

SHAREHOLDERS' FUNDS

326,886

402,374

The company is entitled to exemption from audit under Section 477 of the Companies Act 2006 for the year ended 31 December 2017.

The members have not required the company to obtain an audit of its financial statements for the year ended 31 December 2017 in accordance with Section 476 of the Companies Act 2006.

The directors acknowledge their responsibilities for:

(a)	ensuring that the company keeps accounting records which comply with Sections 386 and 387 of the Companies Act 2006 and

(b)

preparing financial statements which give a true and fair view of the state of affairs of the company as at the end of each financial year and of its profit or loss for each financial year in accordance with the requirements of Sections 394 and 395 and which otherwise comply with the requirements of the Companies Act 2006 relating to financial statements, so far as applicable to the company.

The financial statements have been prepared and delivered in accordance with the provisions of Part 15 of the Companies Act 2006 relating to small companies.

In accordance with Section 444 of the Companies Act 2006, the Income statement has not been delivered.

The financial statements were approved by the Board of Directors on 25 September 2018 and were signed on its behalf by:

W Portlock - Director

1.	STATUTORY INFORMATION

Marketing Metrix Limited is a private company, limited by shares , registered in England and Wales. The

company's registered number and registered office address can be found on the Company Information page.

The presentation currency of the financial statements is the Pound Sterling (£).

2.	ACCOUNTING POLICIES

BASIS OF PREPARING THE FINANCIAL STATEMENTS

These financial statements have been prepared in accordance with the provisions of Section 1A "Small Entities" of Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" and the Companies Act 2006. The financial statements have been prepared under the historical cost convention.

TURNOVER

Turnover represents the value of services provided, net of VAT, under contracts to the extent that there is a

right to consideration and is recorded at the value of the consideration due.

TANGIBLE FIXED ASSETS

Depreciation is provided at the following annual rates in order to write off each asset over its estimated useful life.

Fixtures and fittings

-

33% on cost

PENSION COSTS AND OTHER POST-RETIREMENT BENEFITS

The company operates a defined contribution pension scheme. Contributions payable to the company's pension

scheme are charged to profit or loss in the period to which they relate.

3.	EMPLOYEES AND DIRECTORS

The average number of employees during the year was 4 (2016 - 5 ) .

4.	TANGIBLE FIXED ASSETS

Fixtures

and

fittings

£

COST

At 1 January 2017

48,976

Additions

532

At 31 December 2017

49,508

DEPRECIATION

At 1 January 2017

48,975

Charge for year

178

At 31 December 2017

49,153

NET BOOK VALUE

At 31 December 2017

355

At 31 December 2016

1

5.

DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR

31.12.17

31.12.16

£

£

Trade debtors

60,920

48,083

Other debtors

31,696

23,540

92,616

71,623

6.

CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR

31.12.17

31.12.16

£

£

Trade creditors

17,655

17,078

Taxation and social security

10,474

29,744

Other creditors

9,890

9,890

38,019

56,712

7.	CALLED UP SHARE CAPITAL

Allotted, issued and fully paid:

Number:

Class:

Nominal

31.12.17

31.12.16

value:

£

£

61,856

Ordinary shares

£1

48,000

61,856

During the financial year the company bought back 13,856 of its own shares for a total consideration of

£31,000 which were subsequently cancelled, leaving 48,000 ordinary shares in issue as at the end of the year.

8.

RESERVES

Capital

Retained

Share

redemption

earnings

premium

reserve

Totals

£

£

£

£

At 1 January 2017

336,374

4,144

-

340,518

Deficit for the year

(7,198

)

(7,198

)

Dividends

(37,290

)

(37,290

)

Purchase of own shares

(31,000

)

-

13,856

(17,144

)

At 31 December 2017

260,886

4,144

13,856

278,886

The following reproduces the text of the report prepared for the directors in respect of the company's annual

unaudited financial statements. In accordance with the Companies Act 2006, the company is only required to

file a Balance sheet. Readers are cautioned that the Income statement and certain other primary statements and

the Report of the directors are not required to be filed with the Registrar of Companies.

In order to assist you to fulfil your duties under the Companies Act 2006, we have prepared for your approval the

financial statements of Marketing Metrix Limited for the year ended 31 December 2017 which comprise the Income

statement, Balance sheet and the related notes from the company's accounting records and from information and

explanations you have given us.

As a practising member firm of the Institute of Chartered Accountants in England and Wales (ICAEW), we are subject to its ethical and other professional requirements which are detailed within the ICAEW's regulations and guidance at http://www.icaew.com/en/membership/regulations-standards-and-guidance.

This report is made solely to the Board of Directors of Marketing Metrix Limited, as a body, in accordance with our terms of engagement. Our work has been undertaken solely to prepare for your approval the financial statements of Marketing Metrix Limited and state those matters that we have agreed to state to the Board of Directors of Marketing Metrix Limited, as a body, in this report in accordance with ICAEW Technical Release 07/16AAF. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than Marketing Metrix Limited and its Board of Directors, as a body, for our work or for this report.

It is your duty to ensure that Marketing Metrix Limited has kept adequate accounting records and to prepare statutory financial statements that give a true and fair view of the assets, liabilities, financial position and loss of Marketing Metrix Limited. You consider that Marketing Metrix Limited is exempt from the statutory audit requirement for the year.

We have not been instructed to carry out an audit or a review of the financial statements of Marketing Metrix Limited. For this reason, we have not verified the accuracy or completeness of the accounting records or information and explanations you have given to us and we do not, therefore, express any opinion on the statutory financial statements.

Z group

Ibex House

162-164 Arthur Road

Wimbledon Park

London

SW19 8AQ

25 September 2018