REGISTERED NUMBER: 05314091 (England and Wales)

UNAUDITED FINANCIAL STATEMENTS FOR THE YEAR ENDED 31 DECEMBER 2016

FOR

MARKETING METRIX LIMITED

Page

Company information

1

Balance sheet

2

Notes to the financial statements

3

Accountants' report

5

DIRECTORS:

G R Hecht

W Portlock

SECRETARY:

W Portlock

REGISTERED OFFICE:

International House

24 Holborn Viaduct

City Of London

London

EC1A 2BN

BUSINESS ADDRESS:

Level 32

Euston Tower

London

NW1 3DP

REGISTERED NUMBER:

05314091 (England and Wales)

ACCOUNTANTS:

Z group

Ibex House

162-164 Arthur Road

Wimbledon Park

London

SW19 8AQ

FIXED ASSETS

Tangible assets

4

1

1

CURRENT ASSETS

Debtors

5

71,623

97,939

Cash at bank and in hand

387,462

285,993

459,085

383,932

CREDITORS

Amounts falling due within one year

6

56,712

60,837

NET CURRENT ASSETS

402,373

323,095

TOTAL ASSETS LESS CURRENT LIABILITIES

402,374

323,096

CAPITAL AND RESERVES

Called up share capital

61,856

61,856

Share premium

7

4,144

4,144

Retained earnings

7

336,374

257,096

SHAREHOLDERS' FUNDS

402,374

323,096

The company is entitled to exemption from audit under Section 477 of the Companies Act 2006 for the year ended 31 December 2016.

The members have not required the company to obtain an audit of its financial statements for the year ended 31 December 2016 in accordance with Section 476 of the Companies Act 2006.

The directors acknowledge their responsibilities for:

(a)	ensuring that the company keeps accounting records which comply with Sections 386 and 387 of the Companies Act 2006 and

(b)

preparing financial statements which give a true and fair view of the state of affairs of the company as at the end of each financial year and of its profit or loss for each financial year in accordance with the requirements of Sections 394 and 395 and which otherwise comply with the requirements of the Companies Act 2006 relating to financial statements, so far as applicable to the company.

The financial statements have been prepared and delivered in accordance with the provisions of Part 15 of the Companies Act 2006 relating to small companies.

In accordance with Section 444 of the Companies Act 2006, the Income statement has not been delivered.

The financial statements were approved by the Board of Directors on 26 September 2017 and were signed on its behalf by:

W Portlock - Director

1.	STATUTORY INFORMATION

Marketing Metrix Limited is a private company, limited by shares , registered in England and Wales. The

company's registered number and registered office address can be found on the Company Information page.

The presentation currency of the financial statements is the Pound Sterling (£).

2.	ACCOUNTING POLICIES

BASIS OF PREPARING THE FINANCIAL STATEMENTS

These financial statements have been prepared in accordance with the provisions of Section 1A "Small Entities" of Financial Reporting Standard 102 "The Financial Reporting Standard applicable in the UK and Republic of Ireland" and the Companies Act 2006. The financial statements have been prepared under the historical cost convention.

TURNOVER

Turnover represents the value of services provided, net of VAT, under contracts to the extent that there is a

right to consideration and is recorded at the value of the consideration due.

TANGIBLE FIXED ASSETS

Depreciation is provided at the following annual rates in order to write off each asset over its estimated useful life.

Fixtures and fittings

-

33% on cost

PENSION COSTS AND OTHER POST-RETIREMENT BENEFITS

The company operates a defined contribution pension scheme. Contributions payable to the company's pension

scheme are charged to profit or loss in the period to which they relate.

3.	EMPLOYEES AND DIRECTORS

The average number of employees during the year was 5 (2015 - 5 ) .

4.	TANGIBLE FIXED ASSETS

Fixtures

and

fittings

£

COST

At 1 January 2016

and 31 December 2016

48,976

DEPRECIATION

At 1 January 2016

and 31 December 2016

48,975

NET BOOK VALUE

At 31 December 2016

1

At 31 December 2015

1

5.

DEBTORS: AMOUNTS FALLING DUE WITHIN ONE YEAR

31.12.16

31.12.15

£

£

Trade debtors

48,083

73,463

Other debtors

17,735

19,705

Prepayments and accrued income

5,805

4,771

71,623

97,939

6.

CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR

31.12.16

31.12.15

£

£

Trade creditors

17,078

20,061

Tax

1,258

13,345

Social security and other taxes

2,593

11,456

VAT

25,893

2,558

Accruals and deferred income

9,890

13,417

56,712

60,837

7.

RESERVES

Retained

Share

earnings

premium

Totals

£

£

£

At 1 January 2016

257,096

4,144

261,240

Profit for the year

141,971

141,971

Dividends

(62,693

)

(62,693

)

At 31 December 2016

336,374

4,144

340,518

8.	ULTIMATE CONTROLLING PARTY

The company is controlled by Mr W Portlock by virtue of his ownership of 77.6% (2014 80%) of the issued

share capital of the company.

9.	FIRST YEAR ADOPTION

This is the first year that the company has presented its financial statements in accordance with the provisions

of Section 1A 'Small Entities' of Financial Reporting Standard 102 'The Financial Reporting Framework

applicable in the UK and Republic of Ireland' (FRS 102 1A). For financial years up to and including the year

ended 31 December 2015 the company prepared its financial statements in accordance with the old UK GAAP.

There were no changes to the previously reported results on transition to FRS 102.

The following reproduces the text of the report prepared for the directors and members in respect of the

company's annual unaudited financial statements. In accordance with the Companies Act 2006, the company is

only required to file a Balance sheet. Readers are cautioned that the Income statement and certain other

primary statements and the Report of the directors are not required to be filed with the Registrar of

Companies.

In order to assist you to fulfil your duties under the Companies Act 2006, we have prepared for your approval the

financial statements of Marketing Metrix Limited for the year ended 31 December 2016 which comprise the Income

statement, Balance sheet and the related notes from the company's accounting records and from information and

explanations you have given us.

As a practising member firm of the Institute of Chartered Accountants in England and Wales (ICAEW), we are subject to its ethical and other professional requirements which are detailed within the ICAEW's regulations and guidance at http://www.icaew.com/en/membership/regulations-standards-and-guidance.

This report is made solely to the Board of Directors of Marketing Metrix Limited, as a body, in accordance with our terms of engagement. Our work has been undertaken solely to prepare for your approval the financial statements of Marketing Metrix Limited and state those matters that we have agreed to state to the Board of Directors of Marketing Metrix Limited, as a body, in this report in accordance with ICAEW Technical Release 07/16AAF. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than Marketing Metrix Limited Board of Directors, as a body, for our work or for this report.

It is your duty to ensure that Marketing Metrix Limited has kept adequate accounting records and to prepare statutory financial statements that give a true and fair view of the assets, liabilities, financial position and profit of Marketing Metrix Limited. You consider that Marketing Metrix Limited is exempt from the statutory audit requirement for the year.

We have not been instructed to carry out an audit or a review of the financial statements of Marketing Metrix Limited. For this reason, we have not verified the accuracy or completeness of the accounting records or information and explanations you have given to us and we do not, therefore, express any opinion on the statutory financial statements.

Z group

Ibex House

162-164 Arthur Road

Wimbledon Park

London

SW19 8AQ

26 September 2017