Registered number: 08116870
Animated Storyboards UK Limited
Financial statements
Information for filing with the registrar
For the Year Ended 31 December 2017
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Animated Storyboards UK Limited
Registered number: 08116870
Balance sheet
As at 31 December 2017
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Creditors: amounts falling due within one year
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Total assets less current liabilities
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Provisions for liabilities
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The financial statements have been prepared in accordance with the provisions applicable to companies subject to the small companies regime and in accordance with the provisions of FRS 102 Section 1A - small entities.
The financial statements have been delivered in accordance with the provisions applicable to companies subject to the small companies regime.
The Company has opted not to file the statement of comprehensive income in accordance with provisions applicable to companies subject to the small companies' regime.
The financial statements were approved and authorised for issue by the board and were signed on its behalf on 18 September 2018.
The notes on pages 2 to 8 form part of these financial statements.
Page 1
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Animated Storyboards UK Limited
Notes to the financial statements
For the Year Ended 31 December 2017
Animated Storyboards UK Limited is a private limited company, incorporate and domiciled in England & Wales. The Company's registered address can be found on the Company Information page and their principal activity can be found on page 1.
2.Accounting policies
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Basis of preparation of financial statements
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The financial statements have been prepared under the historical cost convention unless otherwise specified within these accounting policies and in accordance with Section 1A of Financial Reporting Standard 102, the Financial Reporting Standard applicable in the UK and the Republic of Ireland and the Companies Act 2006.
The following principal accounting policies have been applied:
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Exemption from preparing consolidated financial statements
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The Company is a parent Company that is also a subsidiary included in the consolidated financial statements of its immediate parent undertaking established under the law of a non-EEA state and is therefore exempt from the requirement to prepare consolidated financial statements under section 401 of the Companies Act 2006.
The financial statements do not include a Cash flow statement because the company, as a small reporting entity, is exempt from the requirement to prepare such a statement under FRS 102 (section 1A).
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Foreign currency translation
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Functional and presentation currency
The Company's functional and presentational currency is pound sterling.
Transactions and balances
Foreign currency transactions are translated into the functional currency using the spot exchange rates at the dates of the transactions.
At each period end foreign currency monetary items are translated using the closing rate. Non-monetary items measured at historical cost are translated using the exchange rate at the date of the transaction and non-monetary items measured at fair value are measured using the exchange rate when fair value was determined.
Revenue is recognised to the extent that it is probable that the economic benefits will flow to the Company and the revenue can be reliably measured. Revenue is measured as the fair value of the consideration received or receivable, excluding discounts, rebates, value added tax and other sales taxes. The following criteria must also be met before revenue is recognised:
Page 2
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Animated Storyboards UK Limited
Notes to the financial statements
For the Year Ended 31 December 2017
2.Accounting policies (continued)
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Operating leases: the Company as lessee
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Rentals paid under operating leases are charged to the Statement of comprehensive income on a straight line basis over the lease term.
Benefits received and receivable as an incentive to sign an operating lease are recognised on a straight line basis over the lease term, unless another systematic basis is representative of the time pattern of the lessee's benefit from the use of the leased asset.
Defined contribution pension plan
The Company operates a defined contribution plan for its employees. A defined contribution plan is a pension plan under which the Company pays fixed contributions into a separate entity. Once the contributions have been paid the Company has no further payment obligations.
The contributions are recognised as an expense in the Statement of comprehensive income when they fall due. Amounts not paid are shown in accruals as a liability in the Balance sheet. The assets of the plan are held separately from the Company in independently administered funds.
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Current and deferred taxation
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The tax expense for the year comprises current and deferred tax. Tax is recognised in the Statement of comprehensive income, except that a charge attributable to an item of income and expense recognised as other comprehensive income or to an item recognised directly in equity is also recognised in other comprehensive income or directly in equity respectively.
The current income tax charge is calculated on the basis of tax rates and laws that have been enacted or substantively enacted by the balance sheet date in the countries where the Company operates and generates income.
Deferred tax balances are recognised in respect of all timing differences that have originated but not reversed by the Balance sheet date, except that:
∙The recognition of deferred tax assets is limited to the extent that it is probable that they will be recovered against the reversal of deferred tax liabilities or other future taxable profits; and
∙Any deferred tax balances are reversed if and when all conditions for retaining associated tax allowances have been met.
Deferred tax balances are not recognised in respect of permanent differences except in respect of business combinations, when deferred tax is recognised on the differences between the fair values of assets acquired and the future tax deductions available for them and the differences between the fair values of liabilities acquired and the amount that will be assessed for tax. Deferred tax is determined using tax rates and laws that have been enacted or substantively enacted by the balance sheet date.
Tangible fixed assets under the cost model are stated at historical cost less accumulated depreciation and any accumulated impairment losses. Historical cost includes expenditure that is directly attributable to bringing the asset to the location and condition necessary for it to be capable of operating in the manner intended by management.
Page 3
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Animated Storyboards UK Limited
Notes to the financial statements
For the Year Ended 31 December 2017
2.Accounting policies (continued)
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Tangible fixed assets (continued)
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Depreciation is charged so as to allocate the cost of assets less their residual value over their estimated useful lives, using the straight-line method.
Depreciation is provided on the following basis:
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5 - 7 years straight line
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5 - 7 years straight line
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The assets' residual values, useful lives and depreciation methods are reviewed, and adjusted prospectively if appropriate, or if there is an indication of a significant change since the last reporting date.
Gains and losses on disposals are determined by comparing the proceeds with the carrying amount and are recognised in the Statement of comprehensive income.
Investments in subsidiaries are measured at cost less accumulated impairment.
Short term debtors are measured at transaction price, less any impairment. Loans receivable are measured initially at fair value, net of transaction costs, and are measured subsequently at amortised cost using the effective interest method, less any impairment.
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Cash and cash equivalents
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Cash is represented by cash in hand and deposits with financial institutions repayable without penalty on notice of not more than 24 hours. Cash equivalents are highly liquid investments that mature in no more than three months from the date of acquisition and that are readily convertible to known amounts of cash with insignificant risk of change in value.
Short term creditors are measured at the transaction price. Other financial liabilities, including bank loans, are measured initially at fair value, net of transaction costs, and are measured subsequently at amortised cost using the effective interest method.
The Company only enters into basic financial instrument transactions that result in the recognition of financial assets and liabilities like trade and other debtors and creditors, loans from banks and other third parties, loans to related parties and investments in non-puttable ordinary shares.
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Judgments in applying accounting policies and key sources of estimation uncertainty
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No significant judgments and estimates have been made in the application of the company's accounting policies.
Page 4
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Animated Storyboards UK Limited
Notes to the financial statements
For the Year Ended 31 December 2017
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The average monthly number of employees, including directors, during the year was 16 (2016 - 20).
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Charge for the year on owned assets
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Investments in subsidiary companies
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Page 5
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Animated Storyboards UK Limited
Notes to the financial statements
For the Year Ended 31 December 2017
6.Fixed asset investments (continued)
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The following were subsidiary undertakings of the Company:
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A.S. Animated Storyboards (Israel) Limited
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Creation of animated adverts.
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Animated Storyboards Germany GmbH
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Creation of animated adverts.
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The aggregate of the share capital and reserves as at 31 December 2017 and of the profit or loss for the year ended on that date for the subsidiary undertakings were as follows:
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Aggregate of share capital and reserves
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A.S. Animated Storyboards (Israel) Limited
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Animated Storyboards Germany GmbH
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Due after more than one year
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Amounts owed by group undertakings
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Prepayments and accrued income
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Page 6
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Animated Storyboards UK Limited
Notes to the financial statements
For the Year Ended 31 December 2017
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Creditors: Amounts falling due within one year
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Amounts owed to group undertakings
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Other taxation and social security
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Accruals and deferred income
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Charged to profit or loss
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The provision for deferred taxation is made up as follows:
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Accelerated capital allowances
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Allotted, called up and fully paid
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3 (2016 - 3) Ordinary shares of £1.00 each
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Page 7
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Animated Storyboards UK Limited
Notes to the financial statements
For the Year Ended 31 December 2017
Share premium account
The share premium account represents the additional contributions made by shareholders for their issued shares, in excess of the par value.
Profit and loss account
The reserve comprises all current and prior period retained profits and losses after deducting any distributions made to the company's shareholders.
The Company operates a defined contributions pension scheme. The assets of the scheme are held separately from those of the Company in an independently administered fund. The pension cost charge represents contributions payable by the Company to the fund and amounted to £5,074 (2017: £nil). At the balance sheet date, there are no outstanding contributions to the fund.
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Related party transactions
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The company has taken advantage of the exemption to disclose related party transactions under FRS 102 Section 1A as all related party transactions were concluded under normal market conditions.
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The immediate and ultimate parent undertaking of the company is Animated Storyboards Limited, a company incorporated in the USA, which owns 100% of the issued share capital of the company. Copies of the consolidated financial statements for the group can be obtained from 1001 Avenue of the Americas, New York, NY USA 10018.
The auditors' report on the financial statements for the year ended 31 December 2017 was unqualified.
The audit report was signed on 20 September 2018 by Stephen Tanner BSc (Econ) FCA (Senior statutory auditor) on behalf of Kreston Reeves LLP.
Page 8
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